2022 – Present

Digital Marketing Manager
Easterseals UCP North Carolina and Virginia

• Redesigned website, implemented automation, improved information architecture, optimized online content, developed and executed SEO/SEM strategy, increased website engagement by 206% and grew new user traffic organically by 863%.
• Spearheaded successful integrated marketing campaigns, managed reporting, and accessed results.
• Managed email advertising, designed audience journeys, and boosted newsletter open rate by 25%.
• Recruited and trained team members, led creative decisions, managed change, and facilitated skill development.

2021 – 2022

Digital Media Coordinator
Easterseals UCP North Carolina and Virginia

• Created and edited content for various platforms including blog posts, social media, presentations, and ads.
• Conducted social media audits, analyzed data, identified marketing opportunities, and launched campaigns.
• Achieved 10% monthly organic growth rate and increased engagement by 35% through social media campaigns.

2022 (Part Time)

Digital Media Freelancer
KnockMedia

• Researched user behaviors to inform improvements on user experience of digital services.
• Developed user journey maps to guide structural decisions during UI/UX planning phases.
• Ensured compliance with client standards and improved efficiency of online platforms through quality assurance and functional testing.

2021 – Present

Digital Media Consultant and Volunteer
Walnut Hill Community Church 

• Consulted on digital media for Communications Director, designed marketing assets for events and community outreach.
• Demonstrated exemplary character and standards of integrity on the Adult Ministry leadership team.
• Assisted with monthly food pantries to distribute supplies and provide food to 800+ individuals in underserved communities.

2021 (Part Time)

 Digital Marketing Strategist
 UConn Digital Agency 

• Orchestrated a multi-faceted digital campaign for UConn’s first international project.
• Delegated tasks to team, collaborated on video animation for social media and translated content for South African audience.
• Designed brand assets, cultivated messaging, and stewarded production of website and email marketing campaigns to an audience of nonprofit stakeholders.

2020 – 2021

Social Media Manager
Senior Helpers of Connecticut and New York

• Strengthened brand’s social media presence through content strategy across all channels (Instagram, Facebook, LinkedIn).
• Attained 8% average organic growth in brand following within a month.
• Worked with digital analytics team for SEO keyword research, engagement monitoring, and promotion of successful content.

2019 – 2020

Graphic Design Intern
Saint Francis Hospital & Medical Center

• Generated informational graphics to emulate brand image in brochure and web layouts.
• Partnered with Project Manager to consolidate medical advice into visuals for Hispanic audience.

2014 – 2018

Digital Media Designer + Consultant
The Ruden Report

• Consulted with partnerships to promote brand specific designs for social media, logos, website and apparel.
• Coordinated fundraising and promoted sponsorship events.