The World Mission Offering (WMO) is International Ministries’ largest annual fundraiser. In 2025, as the MARCOM Director, I led the strategic planning, creative direction, and bilingual production of the campaign, expanding our digital reach through SEO optimization, Google Ads, targeted social media campaigns, and automated email promotions. This approach equipped 1,500+ churches with resources to inspire giving while streamlining administrative workflows through an automated pre-order and online ordering system, reducing expenses and saving staff time.

My Role & Strategy

• Integrated Digital & Print Campaign – Balanced physical kits with digital resources and an expanded online presence to maximize engagement.
• Search Engine Optimization (SEO) – Optimized campaign landing pages and mission stories for discoverability and organic traffic growth.
• Paid Search & Display – Managed Google Ads targeting key church leadership demographics, resulting in higher click-through and conversion rates.
• Social Media Marketing – Deployed story-driven, video content across Facebook, Instagram, and LinkedIn to drive awareness and participation.
• Automated Email Promotions – Scheduled bilingual drip campaigns to guide churches from awareness to action during the offering season.
• Streamlined Ordering Process – Implemented an automated pre-order and online ordering system for campaign kits, reducing manual processing and shipping errors.

Campaign Components

📄 Print:

• Discussion & Prayer Guides
• Bulletin Inserts
• Posters & World Maps

💻 Digital:

• Localized Video & Photography Creation
• SEO-Optimized Landing Pages & Blog Features
• Google Ads Search & Display Campaigns
• Social Media Posts & Videos
• Automated Email Templates & Targeted Drip Campaigns
• Exclusive Digital Resources for Church Leadership

Impact & Results

• Distributed resource kits to 100% of target churches with reduced fulfillment costs.
• Increased Spanish-language engagement by 35% compared to 2024.
• Boosted organic traffic to WMO landing page by 45% through SEO.
• Achieved 21% higher click-through rate on Google Ads compared to 2024.
• Reduced back-office processing time by 40% via automation.
• Achieved fundraising goal – $1,000,000 raised in 2025.

Skills Highlighted:
Campaign Strategy • Multichannel Marketing • SEO • Google Ads • Social Media Marketing • Email Automation • Fundraising Communications • Bilingual Content Creation • Process Automation • Nonprofit Storytelling

Created as part of my role as Marketing and Communications Director at International Ministries (2025). All rights belong to International Ministries.